Navigating future of work – December 2024

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December-2024

In today’s fast-paced world, organizations that fall into the trap of valuing activity over achievement are often left behind. We celebrate packed calendars, ticking off to-do lists, and hitting production quotas, but do these outputs necessarily translate into meaningful outcomes? The distinction between the two is crucial for individuals, teams, and organizations striving to create lasting impact.

 In this nudge-letter, we explore why focusing on outcomes matters more than output and provide actionable steps to make this critical mindset shift.

Outputs may highlight your busyness,
but outcomes are what create value in business. 

A team of surgeons successfully performed a complex heart surgery, earning praise for their technical precision and teamwork. Yet, the patient didn’t survive because critical pre-operative assessments were overlooked, and their overall health couldn’t sustain the procedure.

In another scenario, a digital marketing team celebrated metrics like impressions, click-through rates, and follower growth as campaign successes. However, the CEO was left questioning the effort’s value, as there was no meaningful increase in sales.

Meanwhile, a housekeeping supervisor meticulously tracked cleaning schedules for the airport lounge restrooms. Despite this diligence, travelers continued to lodge cleanliness complaints, keeping the Airport Manager’s goal of becoming the #1 airport out of reach.

These are just some of the examples that illustrate a common pitfall: focusing on outputs instead of what truly matters—the outcomes.

Outputs are means to this end. Outputs are tangible deliverables, such as products, services, or successful surgery. Outcomes represent the ultimate results or impacts that align with the organisation’s mission and goals—for example, improved sales, higher customer satisfaction, patient well-being, etc.

Here is how you can achieve the shift,

Define Clear Outcomes

Start with a clear vision of what success looks like in terms of impact or value created (e.g., “Improved community health” rather than “Increased number of health services provided”).

Set SMART Goals

Identify key indicators that reflect outcomes rather than just outputs. For instance, measure conversion rates or customer retention instead of tracking website traffic alone. A topic that we covered in one of our earlier nudge-letter.

Align Teams Around Impact

Foster a shared understanding of how everyone’s role contributes to broader outcomes. Regularly communicate the “why” behind tasks and projects to keep teams aligned and inspired.

Empower Decision Making

Encourage teams to think critically and prioritize activities that drive results. Autonomy in decision-making helps individuals focus on initiatives with the highest impact.

Adopt Iterative Approaches

Use agile methodologies to test, learn, and adapt quickly. Iterative processes ensure that efforts are constantly refined to maximize outcomes.

Celebrate Achievements Beyond Numbers

Recognize and reward contributions that lead to meaningful change. Celebrating outcomes fosters a culture of purpose and innovation.

Focusing on outcomes rather than output is not just a shift in measurement; it’s a transformation in how we think, work, and lead. By prioritising impact over activity, organisations can drive meaningful progress, deliver exceptional value, and build a culture of purpose and innovation.

FROM AROUND THE WORLD


MANAGING OUTCOMES V/S OUTPUTS

Some think it is merely semantic or that the difference is simple: outputs are extrinsic and outcomes intrinsic. As this HBR article says, it’s quite the opposite – the difference between outputs and outcomes is more fundamental and profound.

READ FULL STORY HERE

FROM THE WORLD OF SEMCO STYLE

PRIORITISE BUSINESS OVER BUSYNESS

Story of a SaaS company that overcame the productivity paradox by shifting from tracking output to focusing on outcomes. and reclaimed 10% capacity per iteration, drove better product adoption, boosting customer satisfaction and business success.

READ FULL STORY HERE

TRIVIA FOR YOU

DID YOU KNOW ROCHE TRANSFORMED CANCER CARE BY FOCUSING TEAMS ON OUTCOMES?

n the early 2000s, Roche transformed cancer care with Herceptin. The output was innovative, targeted therapies; the outcome was improved survival, personalised treatments, and better patient lives—proving how aligning scientific breakthroughs with real-world impact drives transformative healthcare.

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